About Us

Pedarson is a privately owned company with a diverse cluster of business interests. Pedarson and its operating subsidiaries are all well managed on the same strict principles by a dedicated executive team – all of whom bring to the team specialist skills and knowledge. 

The group has forged lasting and valuable partnerships with Home, European and Global companies that have come to rely on the group’s intimate knowledge of the UK marketplace. This association has enabled the successful launch of new and invigorating brands, products and services in the UK and Europe.

Product quality and the highest levels of service are paramount priorities. The adoption of these philosophies is the only way to ensure complete satisfaction from customer, partners and suppliers alike, ensuring leadership in a competitive environment. 

Our Businesses

One of the most revered and sought-after motor racing commentators, as well as representing major manufacturers and brands across the motor industry and others, as a voice for commercials, narration, trails, marketing, ID’s, and even tour audio accompaniment.